In my previous [seemingly distant] life working on the marketing of Ladybird Books I remember the First Focus Cot book being taken to a sample group of mums for their feedback. They were a bit lukewarm at first which seemed strange and it was only when we probed them that one mother confessed rather sheepishly (and to the dismay of the editor in the room at the time) that she wouldn't buy it as it didn't match her nursery…!
Of course they were a lot more keen when it was explained how the book worked and when they saw how their own babies reacted, but how I now understand that comment about the nursery! Yes I have turned my daughter Eva's room into one totally of my own taste – one whose pastel design and trendy vintage florals are totally lost on a 6 week old who is learning to focus. But more fool I because from the moment she caught sight of the First Focus at a whopping 7 days old, she has been entranced. At the beginning she seemed to only like two of the panels, spending 10 minutes at a time staring at the checkerboard 'page' and the wiggly lines rather than those that were more like pictures. Obviously she was easily pleased. A bit like her mum with a Sunday TV marathon of Come Dine with Me.
The attraction has continued as now she has reached the ripe old age of 6 weeks she spends up to 30 minutes at a time staring at the book and giggling (the smile is a recent development that has gone down rather well in a house surviving on limited sleep). I've also taken to propping her up on a cushion and moving it far away and she looks at the whole thing.
In my sleep deprived imagination, it almost seems like she's 'reading' it.
So I'm a total convert to the yellow, black and white thing and I can't recommend it enough. Err, yes it doesn't match the nursery but it's a total hit with Eva and those 30 minutes of entertainment that it gives her, gives me just enough time to have a cuppa, or hang the washing out or, um, watch an episode of Come Dine with Me.
Also this week…Eva has clocked and is loving her Panda nightlight: A great distraction at nap and bed time.
Plus her Tiny Love baby gym has finally come into its own as she has started to kick and reach out
Hayley, Ladybird Marketing